Free SEO Tools Every Ecommerce Business Should Know About

Do you have an ecommerce website for your business? If you are the owner of an ecommerce website, then you should know certain important factors. First, having a strong online presence is a matter of fact one should take care of. A strong online presence means that you are amongst the top search engine results, and people are more aware of your products and services. 

This task is only possible by using the right tools and strategies. Amongst many other reasons, one is that it can be challenging to achieve the visibility and success you desire for your business. So how do you improve the visibility of your website? To do the SEO of your website, you need SEO tools for ecommerce sites

In this article, we’ll look at some of the top free SEO tools every ecommerce business should know about. Whether you’re just starting or are looking to improve your existing SEO efforts, these tools can be beneficial.

Here is a list of Ecommerce Tools Every Business Owner Should Know About – 

Google SERP

One of the essential tools for any ecommerce business is Google SERP (search engine results page). This tool lets you see how your website ranks for specific keywords and phrases on Google. Therefore, By analyzing your website’s Google SERP results, you can identify areas where you need to improve your SEO strategy and make necessary changes to boost your rankings. 


While Google is the most popular search engine, it’s essential to remember Bing. Bing SERP is a similar tool that allows you to analyze your website’s rankings on Bing. This can be especially helpful if you want to expand your reach beyond Google and tap into a new audience. Again, identifying the areas where you can attract the right audience is important. 

High-Quality Backlinks Tool

Backlinks are a crucial component of any SEO strategy. And this is one of the most important Ecommerce SEO Tools. High-quality backlinks from reputable websites can help boost your website’s authority and improve your search engine rankings. In addition, the high-quality backlinks tool allows you to identify websites linking to your site and any potential link opportunities you may have missed.

Poor Backlink Checker 

Conversely, poor-quality backlinks can hurt your website’s search engine rankings. The Poor Backlinks tool allows you to identify any low-quality or spammy backlinks that may impact your rankings. Removing these poor backlinks can improve your website’s authority and boost your search engine rankings.

Crawlability Test Tool 

The Crawlability Test tool lets you see how search engines crawl your website. By analyzing your website’s crawl ability, you can identify any technical issues preventing search engines from properly indexing your site. This tool can be beneficial if you need help with your website’s rankings or visibility.

Mobile Support Test Tool 

With more and more users accessing the web from mobile devices, ensuring that your website is optimized for mobile is crucial. The Mobile Support Test tool allows you to see how your website appears on mobile devices and identify areas where you need to improve. Ensuring your website is mobile-friendly can enhance your user experience and boost your search engine rankings.

Competitor Checker

Analyzing your competition is an important part of any SEO strategy. The Competition tool lets you see how your website stacks up against your competitors regarding search engine rankings, backlinks, and other vital metrics. By identifying areas where your competitors are outperforming you, you can make necessary changes to improve your rankings.

Meta Tag Analysis

Meta tags are an important component of on-page SEO. The Meta Tag Analysis tool allows you to see how your website’s meta tags are being used and identify areas where you need to improve. By optimizing your meta tags, you can improve your website’s visibility and search engine rankings.


Utilizing free SEO tools for ecommerce sites can greatly benefit ecommerce businesses in improving their online presence, increasing traffic, and ultimately driving sales. By implementing these tools, companies can gain valuable insights into their website’s performance, identify areas of improvement, and optimize their content to rank higher in search engine results. From keyword research to link analysis and site auditing, the range of tools available can help ecommerce businesses stay ahead of the competition. In addition, by using these free resources, companies can optimize their website and generate more leads, conversions, and revenue.

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