How To Leverage Social Media To Grow Traffic

When it comes to growing your website traffic, marketing strategies abound in what to do and where to do it, but adding social media to your overall marketing plan to grow traffic is a savvy way of achieving results that any PR company would be proud to charge you for. There are no big secrets to doing this either, it’s pretty simple, cost effective and totally brilliant.

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“Social media can be great for competitions but it’s just a bit of fun, isn’t it?” Well, it is fun but it’s also seriously effective. It’s no longer easy to discount social media when considering growing your traffic; in fact, to do so is really quite short sighted as social sites are flooded with millions of active users, ready to listen to what you have to say. How fun is that!

By treating your social media activity seriously and developing a well thought out strategy, you’ll be able to maintain and build traffic consistently over time. When integrated into your overall digital marketing strategy, the channel can produce benefits other channels simply can’t offer. Growing the channel can be simple and effective explained in this article from the Guardian. The following are some of the great ways that you can leverage social media to grow traffic and which you can implement really easily and quickly.

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Before we really get started….brand up your profile and use appropriate channels.

Do you know the twitter page above? Of course you do! And I know these sound obvious but i’ll spell it out anyway. Branding your profile on social channels like Twitter, for example, will enable you to stay on-brand and advertise offers, new collections, special Twitter discounts – whatever you like. It’s a really simple and free way of making the most of your profile, keeping followers fed with your information which is instantly recognisable. Red Bull are a good example of keeping the social channels on brand whilst delivering brand lead information. Secondly, I know I have just mentioned Twitter but if your audience is not engaging with you through Twitter, then focus on a social network that they are engaging on. You can find out what social media is popular with your target audience here.

Embed your social media apps into your site

Are you engaging in conversations with your followers on social media? Great, thats the first step done. Now we just need to bring that dialogue back to your site (where transactions can take place) so that you can have even more control over where the interaction is going. A great way of doing this is to embed social media apps within your site, which should be at minimal effort and cost to you.

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A common example of an embedded app is the Twitter feed you will often see in the sidebar of websites. This is a great way of bringing real-time information to your website – it keeps it up to date. You can also embed Instagram or, if your audience are active “pinners,” embedding your Pinterest board into your website will make for a really eye catching way of linking your site with your social presence.

Another effective form of embedding social media to increase traffic is using widgets like Sexy Bookmarks or Share This, which give your users a whole host of social media platforms through which to share your website information. These widgets, or even just a simple Facebook “Like” button on a page or product, create a familiar social environment for your users, which encourages them to stick around and motivates them to share your content.

Doing this will not only enhance your website, it will allow you to create seamless interaction between your website and your social media presence. This can be achieved pretty easily with a bit of development assistance.

Make your name useful

Naming your social media profile with the term that you’re trying to rank for can really contribute to your traffic growth. For example, if you want to rank for the term, “landscape gardener,” calling your Twitter profile, “The Landscape Gardener,” would be a good way to leverage this outlet.

For this to work effectively, you need to ensure that the keyword is relevant to the content that you’re publishing on that profile. Many people are starting to use this method of leveraging their Twitter profile and it does make for a convincing profile name (as it’s using a keyword, rather than a business or personal name), as well as a great way to grow traffic. There is more detail about this tactic in section 6 of this article.

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Blog about it

Content is king so ensure that you have a blog that’s working hard for you. Your blog posts should include relevant keywords and should be published regularly to maintain readers’ interest, it doesn’t necessarily have to be serious! Crucially, ensure that you have included share buttons on your blog so that you are giving readers the opportunity to post to social networks. If you’re a frequent publisher of relevant, keyword laden content, your blogs will turn up in searches made by your key audience and read and shared with gusto, thus encouraging growth. The Dollar shave club are a great example of getting it right on social media and their blog. Producing relevant content that fits the demographic that ultimately pokes a little fun at themselves has propelled them to success (as well as their epic youtube video).

You can also link your blogs to other blogs to increase the exposure of it. Networking your blog like this will boost your backlinks and bring you increased traffic from new visitors.

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Make your content pinnable

This could be your new favourite word. Pinterest is pretty big right now and you might just be able to make it work for you. It´s used to bookmark items from all over the internet but users can use it to buy directly from online stores who have pinned items. Research shows that Pinterest shoppers spend nearly $100 more than Facebook shoppers in a session – impressive, right?

To make Pinterest work well for you and to help it increase your traffic, ensure that you stick to the following points, as outlined here:

  • Use images that are relevant to your audience
  • Ensure content and text are interdependent so that when users click your pin and link through to your site you can keep their interest with relevant content on your site.

 Make sure it’s worthwhile

Once you know your audience, ensure that your social media strategy is paying close attention to the following so that the above methods for leveraging social media can be effectively executed:

  • What channels your audience is using
  • When your audience is using them

As with all online strategies, it’s important that once things are in motion and you’re making the most out of your social media channels, you can track the activity and find out what’s working well for you.

Many social media channels have their own evaluative tools to help you work all this out but you can get holistic views by using tools like Google Analytics to see where all your new traffic is coming from. If something is not working well, find out why and try and fix it. It may just be that you are focussing on the wrong channel or you’re not making it work for your audience. If something is giving you good results, feed it with everything it needs and keep it working hard for you.

About The Author

Matt Janaway

Matt Janaway is an eCommerce and digital marketing specialist who resides in the UK. He owned a chain of successful eCommerce stores before moving into directing an in-house team of web marketers, web designers and content curators at a leading global company. In his spare time he tries to help other webmasters on website issues." Connect on Twitter or G+.

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