Category Archives: Marketing

Who You’re Really Marketing To

Every once in a while, I come across a random article that really shines a light on people in general. As marketers and business owners, we design products for people.  We try to solve a problem.  We identify a need, fix it and then sell it. And to do that, we put together marketing material…

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Truth In Marketing

I’ve ALWAYS been a fan of businesses who show personality and say what it truly is. Due to a contract that Arby’s has with Pepsi, they owe the soft drink company two commercials a year.  Well, this year, they only got one and had to do something quick before 2014 closed out. So, here it…

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