Category Archives: Email Marketing

16% Optin Increase With One 20 Second Tweak

I’m still a little dumbstruck by this… Those are the results of our latest split test, and there was only ONE change made… A very, very small one at that. All of the traffic was the same.  The landing page was pretty much the same.  And yet, we got a 16% increase in conversions from…

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The Evolution Of A Split Test

Split testing, or A/B Testing is one of those terms that’s often used, but rarely understood all that deeply. In the next few days, count the number of times you hear the word “test” or “testing” as it related to marketing, and it’ll shock you!  I know I say it all that time and I…

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