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20s-tweak

16% Optin Increase With One 20 Second Tweak

I’m still a little dumbstruck by this… Those are the results of our latest split test, and there was only ONE change made… A very, very small one at that. All of the traffic was the same.  The landing page was pretty much the same.  And yet, we got a 16% increase in conversions from…

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The Evolution Of A Split Test

Split testing, or A/B Testing is one of those terms that’s often used, but rarely understood all that deeply. In the next few days, count the number of times you hear the word “test” or “testing” as it related to marketing, and it’ll shock you!  I know I say it all that time and I…

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7 “Conversion Busting” Lead Magnets

The #1 thing you need to master as a business owner or blogger, is conversion. You have to know how to convert normal, everyday traffic to leads and prospects.  It doesn’t matter if your visitors are coming from the search results, paid traffic, referrals or affiliates – knowing how to get them on your email…

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7 Keys To Triumphantly Launching Anything

Have you ever heard the term ‘MVP’ as it refers to product development?  MVP stands for ‘Minimum Viable Product’ and relates to a good many business models, including digital products, software and lean startups that are launched quickly. Here’s the official definition: “The minimum viable product is that version of a new product which allows a team…

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Startup Up

5 Universal Truths Of Any Successful Startup

Starting a new business or a new project is tricky, to say the least.  The attractiveness of doing business online is that it’s cheaper than creating something physical, which means the barrier or entry is pretty low. At the same time, there are really only two ways of starting up – putting in the hours,…

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7 Rules For Staying On Track

Distractions are everywhere.  No matter where we turn, it seems like someone (or something) is trying to bump us off our path. Whether it’s the email we wake up to in our inbox, the ad that we see in our Facebook Newsfeed, or the weird looking, hand-addressed letter that we get in our mailbox. In our world, as business…

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3 Essential Business Building Ingredients

There are 3 essential things that you need to have in order to grow your business online, no matter what you’re selling or how much experience you have. This is true for digital products, physical products, services, high end coaching and everything in between. To sell online, you need: Website traffic An offer (or something for sale) A…

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How To Drive Luxury Cars For Free (And Other Money Hacks)

There’s a science to money (and taxes) that, if you know what you’re doing, can dramatically increase what you can afford without coming out of pocket any more than you are right now. Today’s podcast serves as a baseline for that… Driving luxury cars (for free). No money down real estate. Getting the cars, houses,…

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Creating ‘Self Liquidating’ Offers

The idea behind a self-liquidating offer is such that you make the money from your paid advertising back immediately, through the first product that you offer for sale. In practical cases, it’s where you spend $1000 on traffic and make $1001 or more dollars back that very same day! In all actuality, it’s the holy…

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Facebook Ads For Beginners

Facebook Advertising is by far, one of the easiest ways of getting started in paid traffic.  Ads are easier to get approved and the click costs are pretty cheap. Not to mention, almost every segment of every market is represented on Facebook. You can get in front of pretty much anyone you want with a couple clicks…

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